As far as the general public is concerned, there are two types of coffee:
1) Coffee brewed at the cafe.
2) Coffee brewed in the kitchen.
And that’s kind of the standard - cafe coffee and kitchen coffee.
For most folks:
Cafe coffee = good
Coffee brewed at home = mediocre or not good.
Many believe that the cafe is a magic place filled to the brim with the best beans, the best equipment, and a knowledgeable staff.
Adversely, many people associate home-brewed coffee as bitter, doused with cream, and inferior to the coffee you can get from the cafe.
… but is this truly the case?
Is there a reason cafe quality coffee would triumph over coffee brewed in the kitchen?
Today, we will be diving into the two coffee worlds to find an answer. What type of coffee really is the best?
The Types of Coffee
If you know anything at all about the coffee bean, you probably know that the terms cafe coffee and kitchen coffee aren’t the best ways to classify a cup of joe.
Coffee is actually categorized in many different ways. Usually, types of coffee are classified by species, varietal, quality grade, roast profile, brew method, or by other important details. It’s much more complex than “cafe coffee” and “kitchen coffee”.
The science of coffee isn’t a walk in the park. Organizations around the globe have made it their mission to discover coffee, educate, and provide collegiate level information to the masses.
So why are we grouping the art of coffee brewing into two simplistic categories? Wouldn’t that be an oversimplification?
Well, we believe that there is a misconception afoot…
Coffee brewed in the cafe IS NOT necessarily better than coffee brewed in your kitchen.
Coffee is coffee, regardless of where you brew it. Good coffee is a result of the seed to cup process. It’s not about where or who brews it.
Let’s go deeper and compare.
Coffee Brewed in the Cafe -- Why it’s Not “Better” than the Alternative
Despite what you may initially believe, KOHI+ is actually a proponent of the coffee shop!
Coffee shops are some of the best establishments in the world. Specialty cafes educate people, provide a fantastic space, and serve up a mean cup of coffee.
People have been enjoying the coffee beverage at cafes for a loooooong time, and that’s not going to change any time soon. Instead of brewing coffee at home, some people simply like going to coffee shops to work or spend time with friends and family.
But we’re not here to talk about why many of us enjoy going to coffee shops. We’re here to discuss why people believe cafe coffee is superior to kitchen brewed coffee… and why that’s wrong.
Here’s why we think cafe coffee is perceived to be better than home-brewed coffee:
1) Trained employees
2) Good product/equipment
3) Relaxed experience
This is probably the number one reason people automatically associate cafe coffee as being king.
The employees at specialty cafes are formally trained, and many of them work at least 30 hours a week. They practice and brew with the same recipes almost every day. Many of the cups they brew will be consistent - optimized for body and flavor.
But is there any reason why you can’t do the same at home?
Sure, it WILL take a bit longer for you to learn the ropes. A barista brews coffee for 30 hours a week, while you might only spend an hour a week brewing.
But it’s important to note that you have resources and recipes at your disposal - ones that can narrow the learning gap significantly.
One advantage of brewing coffee at home is that you’re most likely brewing single/double servings.
Some baristas are brewing for more than one-hundred people a day… think about that for a second.
Most baristas stick to a recipe, making tiny adjustments throughout the day. They’re working under pressure, and they have a myriad of other problems to worry about.
When you’re brewing at home, you don’t have to worry about the next 10 orders. You focus on yourself, follow your recipe, and relax. Brewing good coffee isn’t a “secret”. It isn’t rocket science. It’s something anyone can do.
Now, if you decide that you want to start serving hundreds of people… then you might consider asking the barista for some help!
Good Product and Equipment
Specialty cafes serve specialty coffee. It’s a bit different than the average diner.
Sounds like common sense, right?
But imagine this scenario for a second:
You’re new to the whole specialty coffee thing. The only coffee you’ve ever really had was the instant stuff that comes from a plastic can - or maybe the occasional cup from your electric coffee maker at home. Coffee just tastes like coffee. It’s bitter, dark, and burnt. So one day you go to a new coffee shop with some friends and order a cup of coffee expecting the same thing… but your first sip explodes in your mouth - tasting like blueberries and dark chocolate! It’s unlike anything you’ve ever tasted. When you ask the baristas what flavors they added to the coffee, they tell you that the coffee is naturally sweet and fruity…
This is a common experience amongst people new to “good” coffee. It’s pretty intense. It’s like having good food for the first time! People react by saying, “wow! Coffee can taste this good?”
They taste something amazing at the cafe, and they end up believing that they could never make something THAT tasty and delectable.
But unbeknownst to them, all they need is some good coffee beans and brewing equipment. They wouldn’t even need $100 to start brewing incredible coffee every day at home!
The average price for specialty coffee is $15-20 for a 12oz bag. You can find retail bags for sale at cafes, or you can order bags online directly from the roaster.
Some cafes have an environment that is unparalleled.
You walk in, order a delicious cup of coffee, and wait for it to be made for you. It’s like going to a restaurant or diner - where you can focus on your work, and the staff focuses on your coffee.
As stated earlier, going to cafes is a great experience. This is undeniable.
But after frequenting cafes, some begin to feel that making coffee in their kitchen at home would be a lot of time, work, and investment.
However, this isn’t the case at all! If you’re using the KOHIPRESS - following a solid recipe - brewing coffee is as simple as adding your water and coffee, plunging, and enjoying. Prepping a delectable coffee brew takes no more than ten minutes.
Coffee Brewed in the Kitchen -- A Solution to Your Coffee Needs
The reasons folks think homebrewing is difficult are outlined above in the sections above:
1) People think coffee is hard to brew.
2) People fear that it’s expensive to get into.
3) Brewing your own coffee seems like work.
But in actuality, coffee brewed at home is:
2) More accessible
On average, a cup of coffee at a coffee shop runs around $3-5.
If you’re brewing at home, the price per cup will be around $1-1.50.
Brewing at home saves you time and money, letting you enjoy good coffee any time you please. And with the KOHIPRESS, you can take that coffee with you - anywhere.
We’re not saying that the cafe experience isn’t worth it.
It’s just simply not feasible for most of us to spend all of our coffee budget at the local specialty coffee shop. Even if it was… brewing your own coffee is an experience in itself. You’re crafting a specialty beverage by hand for yourself and those you love.
So if you’re on the fence about jumping into the world of coffee, we invite you to come on over. The coffee’s warm!